Today, attendees have more demands and requirements in exchange for their attention. They are seeking meaningful relationships and more information about an organisation before showing their commitment. This highlights an evident shift from the traditional event marketing model, where event professionals use simple tactics to market their events, such as phone calls, flyers and ads.
Nowadays, it takes more than just budget to get the word out. It takes time, effort and commitment on the organisation’s side, ensuring an ongoing and purposeful communication through multiple channels; offline and online.
With numerous digital tools and online opportunities, as well as various tried and tested old-school methods, it is up to every event professional to create the right mix to market their event. In a highly competitive landscape, though, where does the key to success lie? Here are some tips and tricks to up your event game and bring in your largest crowd, engaged to your event’s cause.
Online event marketing
- Build a strong online community prior to the event, where people can connect and interact. Reward the community’s interest and dedication by offering them special perks, like discounts or VIP services.
- Content is king. Strengthen your online presence with high-quality, visual content to captivate your target audience’s attention. Spice up your website, social media and blog with event videos and images, and show your target audience they are in for a memorable experience.
- Social media can be your best friend in promoting your event to audiences globally, but make sure it is easy and quick for them to interact. Always include ways for them to share your content with the click of a mouse.
- It is crucial to interact with those who engage with your posts. Answer their comments, share their posts that mention your event and reciprocate their engagement.
- Deploy ad retargeting. Often, potential attendees are not ready to purchase a ticker immediately once they browse through your event’s website. Make sure you use reminders wisely, to encourage them to register and keep them warm before the big day.
Offline event marketing
- Your event’s description should be clear, simple and solid. With the profile of your ideal attendees in mind, think about what would appeal to them and how you can amplify your marketing materials to match their preferences and demographics.
- Just like with the event description, the branding should also consistent.
- Your loyal past attendees are your brand ambassadors. They can significantly help you in spreading the word and promoting your event to their own networks.
Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.