How to Cultivate Powerful Customer Relationships With Honesty

Why you shouldn’t be afraid to publicly admit your mistakes, how Netflix brought fun to its required communications, and how you can harness the power of positive feedback. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Bite-Sized...
How to Cultivate Powerful Customer Relationships with Honesty

Why you shouldn’t be afraid to publicly admit your mistakes, how Netflix brought fun to its required communications, and how you can harness the power of positive feedback.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details

How to Cultivate Powerful Customer Relationships with Honesty

Bite-Sized Delight From the Episode:

  • Excellent customer relationships start with leadership.
  • Having fun with required communications can buy you a lot of goodwill.
  • Experiential marketing helps customers understand your value by trying it for themselves.

This week’s article is “Billionaire Elon Musk responds to unhappy Tesla customer on a Friday night, teaching a brilliant lesson in customer service,” by Catherine Clifford. When a customer tweeted at Elon that they had a bad experience with a pushy salesperson at Tesla, he tweeted back (38 minutes later!) that “we just want people to look forward to their next visit, that’s what really matters.” There are many lessons to learn from how Musk deals with this situation.

Tweetable Quotes

When a customer is unhappy, your goal should be to get to them as quickly as possible. #CX http://bit.ly/2hD2dAx Click To Tweet

Takeaways

  • Your speed of response matters, especially if you can show proactive work to make the situation better.
  • The fact that Elon Musk himself is responding to a random comment shows that their leadership is committed to providing an exceptional customer experience for every single customer.
  • The way to get someone to come back to you, again and again, is to provide a remarkable customer experience.

SAY WHAT: Netflix Cease and Desist [09:35-20:46]

When Netflix learned about a popular Stranger Things-themed pop-up bar in Chicago, they could have sent them a standard cease and desist letter. These letters are usually filled with boring legalese and have a vaguely threatening tone that ends up escalating the situation. Here’s what they ended up sending:

Netflix Cease and Desist

Tweetable Quotes

Takeaways

  • Just because it needs to serve a legal purpose doesn’t mean that it needs to be boring or pick a fight.
  • People will generally do the right thing if you give them a chance.
  • Have fun with your required communications.

WHAT ARE YOU READING: Principles [20:48-29:26]

Joey is about halfway through a great new book by Ray Dalio, the head of the largest and best-performing hedge fund in the world, called Principles. Bridgewater Associates has made money for their clients in 23 of the last 26 years. When it comes to advice, Ray says that you need to be aware of two things to be successful: know what the best decisions there are to be made and have the courage to make them.

Tweetable Quotes

Takeaways

  • Start writing down your principles, what you know to be true in your personal and professional life.
  • Share these principles so others can have better insight into who you are.

CHECK OUT THIS NUMBER: 35% [29:28-32:12]

35% of small business owners are wondering, should we be proactively reaching out and nurturing our customer relationships? This stat comes from Oracle’s “Sleepless Over Customer Experience” report. This understandably riles up Joey.

Tweetable Quotes

Takeaways

  • 100% of businesses need to proactively reach out to nurture their customer relationships.

Be a Part of the Show!

We’d love to hear about your great customer experiences, which segments you like, and your ideas for future episodes!

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See you next week!

Source: www.convinceandconvert.com