Want to boost your small business’ website traffic in the new year? Follow the latest tips to get the attention of search engines and customers.
Any website owner knows that one of the most effective ways to get your message out to the public is through search engine optimization (or SEO). No matter what your message, you need to understand the necessary steps to rank higher in search engines.
Now that the new year is here, along with your other personal and business resolutions this is a good time to make sure your SEO efforts are up-to-date. The following information will guide you through these new endeavors to help your website become more popular in 2018.
Focus on the Topic
In the past, keywords were often a central focus when creating a website or a blog. However, according to ahrefs.com, keywords are no longer as important. Web owners should focus more on the topic rather than on particular words or phrases. Think about the content your visitors are looking for, and cover your areas of expertise as thoroughly as you can.
Optimize Your Content
You never want to let your website go stale. In order to keep it fresh, consider optimizing your content. To put it another way, combine blog posts—or consider removing some of them—in order to make your existing content look more current.
One of the best ways to do this is to look at your embedded links. If they are old, the source link may be deleted, which may render your entire article worthless. To avoid the problem, update your links.
Engage with Your Readers
One of the simplest ways to improve your SEO rankings, according to Single Grain, is to engage with your readers more often. You undoubtedly receive comments or questions based on the content you write. Replying to them promptly shows that you are interested in what your readers think, which will work wonders. They will be satisfied, and may be more willing to share your content, and spread the message about your site.
Writing text is no longer enough for your website or blog. You need to embed videos. YouTube is more popular than ever, and internet users are flocking to videos more often. Consequently, inserting one or two videos that coincide with your message will improve readership. But make sure your video’s title and description are clear. Don’t make your viewers guess what you want to say. It’s one of the quickest ways to lose them.
Make Your Content Mobile-Friendly
Is your website ready for 2018. To find out, look at it while using a smartphone. Can use see everything clearly? If not, your site is not mobile-friendly.
According to Neil Patel, you need to make your content readable on a smartphone. More and more customers are accessing the internet through their mobile devices, and Google has noticed. In 2016, the search giant changed their algorithm so that it now boosts ranking for mobile-friendly websites.
Share Content On Social Media
It is not enough to just embed information. You need to share it to social media. Also, be aware that different people prefer different platforms such as Facebook, Twitter, Instagram, and others. As a result, you should make sure that you are posting your content on all social media pages. Reaching your biggest audience will be key in helping yourself improve your rankings.
Website users who use SEO already understand that it is essential in order to rank higher on search engines. However, as more people search for different things, the SEO game evolves. The given information should help you understand the new differences, and what you need to do in order to keep ranking on your search engines. May 2018 give you your best results yet.
Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.