Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.
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Full Episode Details
Tell the Bigger Story
Whether you realize it or not, when your business releases a product or service, you are creating a story. The content, the conversations, the social media engagements, these are all pieces of a greater arc.
As a result of today’s technological landscape, these stories have a far greater reach and lifespan than ever before. Traditional roles of PR and marketing are evolving, and, according to TrendKite CEO Eric Huddleston, should be heavily integrating modern developments like AI.
Through the use of tools and services like TrendKite, you can take in an even more significant picture and shape the arc of your story before it even begins.
In This Episode
- Why both online and offline media sources still matter
- What many businesses overlook when it comes to influencer marketing
- How to approach social both proactively and reactively
- How technology can greatly benefit PR pros by changing crisis management
- Why you need to heavily integrate PR with marketing
Quotes From This Episode
“If we get to a better integration of PR with the rest of the organization’s marketing infrastructure, they’ll be unstoppable.” — @ehuddleston
“Find your voice, harmonize it with your brand’s voice, and then learn how to tell that story via social channels.” — @ehuddleston
See you next week!