If your business has a strong online presence but you’re just not bringing in new customers, these digital marketing methods could help.
While having a strong online presence is crucial to expanding your business, you may need some extra assistance to start bringing in new customers. A strong online presence that is optimized and credible can be a great foundation, but on its own you may not see too much traffic right away.
Here are a few paid methods to give your business that extra push you’ve been looking for!
Paid Search Campaigns
Pay per click (PPC) campaigns, also referred to as search engine marketing (SEM) or paid search, is the process of obtaining website traffic by purchasing ads on major search engines. If you really want people to visit your website and view your products and services, PPC could be a viable option for you.
One of the most common paid search channels is Google AdWords, where you can bid on keywords to get your ad in front of people who are searching for a business like yours. One benefit of PPC is that you only pay when a potential customer clicks on your ad — allowing you to carefully control and measure results from a small budget.
Lead Generation Services
While online ads are an excellent tool for cultivating new business, results are not always immediate. If you are interested in getting new customers in the door immediately, lead generation services are an excellent way to reach customers in the market for services just like yours.
Lead generation services, mainly used for home services, typically allow you to pay only for jobs that you accept and complete for a customer. You can usually choose to bid on shared leads on a first-come first-serve basis, or you can choose to pay more for private leads. Some popular lead generation services include HomeAdvisor, HomeYou, Angie’s List and Thumbtack.
Social Media Ads
Do most of your customers spend time on social media? If so, you could consider buying ads through Facebook or Instagram. These ads are customizable for what you are hoping to accomplish, what audience you are trying to target, when and where you want it to appear and what kind of budget you want to work with.
On Facebook and Instagram, you can track your ads to see where and when they perform best. Both platforms use the same tools for ad creation, and you can even use Facebook Ad Manager to place ads on other sites.