Our Point of View Is Not Our Members' Point of View

We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours. Our members may think membership is priced too high because of its impact on their budget or personal wallet. We may think membership is a great value. If members bought all the benefits a la carte, they...

We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours. Our members may think membership is priced too high because of its impact on their budget or personal wallet.

We may think membership is a great value. If members bought all the benefits a la carte, they would pay twice as much. But, our members may not see any value because the association is not solving the problem they have right now.

Everyone will want to come to Orlando to see our great speakers and enjoy the new reception, we think. Members see three precious days out of the office, away from their families.

Take a look at every big issue your staff is debating right now from association administration to trends in the industry. Is your staff’s point of view the same as your members? If not, get closer to your members.

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Source: www.smooththepath.net