The Value of Print Publications in a Digital-Only World

Printed materials might just be the best “new” tool for your marketing arsenal if you want to generate greater connection and impact with members.
Printed materials might just be the best “new” tool for your marketing arsenal if you want to generate greater connection and impact with members.<br /> Almost time to create or update marketing strategies around membership growth, retention, or advocacy? If you’re like most associations, your budgets are tight and your marketing calendar is stuffed...

Almost time to create or update marketing strategies around membership growth, retention, or advocacy? If you’re like most associations, your budgets are tight and your marketing calendar is stuffed with current and upcoming projects. You read blog after blog that harps on how no one reads, and that attention spans are at an all-time low. These realities can cause many of us in communication roles to feel as though our only options for upcoming campaigns are tried-and-true emails, social media, and branded landing pages....

Source: www.asaecenter.org