Convince & Convert

Convince & Convert
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Convince & Convert

 •  April 20

Jay Baer: Hello, my friends. This is Jay Baer. Thanks so much for listening to Social Pros. A reminder, this week's show is brought to you by our good friends at Salesforce Marketing Cloud. You know, Social is more important than ever for B2B marketers. And some B2B marketers have a tricky time measuring results. And a new complete guide from our...

Convince & Convert

 •  April 3

Get out your wallets, CMOs, because chances are you will be spending more on marketing in the next twelve months. In fact, a recent survey by CMO Survey (that’s right—all these folks do is survey and gather data from CMOs like you) gathered answers from over 300 Chief Marketing Officers and collectively reported an average 8.9 percent projected...

Convince & Convert

 •  April 2

We all know the benefits of a great blog. A perfect blog will help to build your brand’s reputation by grabbing readers’ attention and showcasing your site as a credible source of information. If you have it automated with your e-newsletter, a blog is also a great way to keep your brand top of mind with subscribers. But beyond these media benefits...

Convince & Convert

 •  March 23

Social media has become a ubiquitous medium for individuals and companies alike. As of 2017, 81 percent of Americans and more than three billion people worldwide have at least one social media profile. Despite social media’s widespread usage, its ROI remains difficult for marketers to pinpoint. Whether it’s Facebook, Instagram, Twitter, or...

Convince & Convert

 •  March 20

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016.I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue?After analyzing over...

Convince & Convert

 •  March 3

With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience.It’s not as easy as tweeting...

Convince & Convert

 •  February 21

Baer Facts Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free...

Convince & Convert

 •  February 19

The sales landscape has changed dramatically over the last decade. Organizations are implementing sales enablement strategies in order to stay ahead of the market. These strategies help sellers improve productivity, accelerate the buyer’s journey, and ultimately reach their target sales goals faster than ever. If these are all goals you’re looking...

Convince & Convert

 •  February 19

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to...

Convince & Convert

 •  February 8

When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense of humor. I am not alone. For all marketers struggling to convince others that humor, does,...