Association Success

Association Success
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Association Success

 •  April 9

If your organization is comprised of multiple chapters, it’s a good bet that some are more successful than others. There can be many reasons certain chapters struggle while others soar. As a membership expert who has helped turn around numerous problem chapters, I’ll share three different approaches that were effective. In the first two examples,...

Association Success

 •  April 4

Rebranding an association is not a task to be taken lightly. There are so many elements to consider: funding, leadership buy-in, visual identity, and member reception. Before diving into a full rebrand, consider taking it step-by-step and conducting a partial rebrand first. You’d be surprised at how much impact small changes can have on member...

Association Success

 •  March 27

So you are planning a free educational event. You’ve developed top notch education, opened registration and before you know it, the event is sold out. Work over, right? Not exactly. There are things you can do now to reduce the number of empty seats on the day of the event. Why should you care about empty seats? Having “no shows” is a negative...

Association Success

 •  March 12

Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we...

Association Success

 •  February 22

Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. These results were baffling - the third and...

Association Success

 •  February 20

To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today? Remember the early days of internet retail,...

Association Success

 •  February 12

What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas. You also know...

Association Success

 •  February 6

Nobody wants to be put in a box. And in fact, it is equally as frustrating to attempt to engage a person and address their needs when they have been boxed in. When it comes to membership models, we can use this fact to re-think the way we attract and retain members. While traditional membership strategies segment members into categories based on a...

Association Success

 •  February 5

Imagine being seated in a giant general session room with thousands of conference attendees. The lights go down, the crowd’s excitement builds, and the giant screens light up with….a PowerPoint presentation. Event fail! Everyone instinctively knows that an upbeat and engaging video is a great way to kick off a conference, but few people take the...

Association Success

 •  January 30

Recently I attended a networking event for a national women’s organization. I enjoyed the people and inquired about membership. When I didn’t get a response I did something most people wouldn’t do: I called their headquarters and found myself speaking with a membership representative. A real horror story: The rep who took my call didn’t ask me any...