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Marketingland

 •  January 23

How’s 2018 going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the perfect time to think about what you want to do over the next 12 months. I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your marketing year — not just...

Marketingland

 •  January 23

I’d like to help you start 2018 off with a bang by earning three simple wins that will set the stage for further success and growth, not just for this year, but long into the future. These wins are simple, but that doesn’t mean they’re easy — because while the concepts are not complex, a lot of work will be required to accomplish them. That may...

Marketingland

 •  January 23

We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyperconnected. The growth of the Internet of Things (IoT) has meant that more and more customers are becoming...

Marketingland

 •  January 23

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units. Native In-feed ads are meant to have the look and feel of the rest of the content in a feed. Now, when creating an in-feed ad unit, publishers can select “Let Google...

Marketingland

 •  January 23

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its content outside of its app, Snapchat’s parent company Snap announced on Tuesday. Starting tomorrow and coinciding with Snapchat’s major redesign that was announced last month and is slowly rolling out, people with...

Marketingland

 •  January 23

AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel reporting and automation tools. Last year, the company launched its Universal Data API to power reporting and automation by bringing business intelligence and campaign data together. Now, the company officially...

Marketingland

 •  January 23

We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and save! Now let’s unpack what’s in store for...

Marketingland

 •  January 23

Though it’s generally seen as a good thing, fraud protection can have some drawbacks. It can reject good customers from a payment system, lowering potential revenue for merchants. Ryan Breslow, CEO and co-founder of Bolt, says that current systems are too fragmented. Coming out of stealth mode today after a year and a half, Bolt integrates...

Marketingland

 •  January 23

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers...

Marketingland

 •  January 23

News Corp Executive Chairman Rupert Murdoch has long been critical of Google and online content aggregators in general. He sees them as parasitic and, at one point in 2009, publicly stated that he would block Google from crawling his sites. Obviously, that hasn’t happened, and from time to time, Murdoch has moderated his anti-Silicon Valley...