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 •  April 18

Written by Michael Nellessen, Digital Marketing and Content specialist at Nimlok Turning your event into a memorable and educational experience for both attendees as well as exhibitors means staying on top of the ever-changing trends in consumer behavior. Familiarizing yourself with emerging trends will allow you to tailor events to an evolving...

CadmiumCD

 •  April 11

There are endless moving parts when planning and managing a conference or event. Simply getting the logistics together for your event and recruiting sponsors or vendors is a major undertaking. In addition to planning you are also marketing and trying to increase attendee engagement. Luckily, if you are using event software to manage your event, you...

CadmiumCD

 •  March 6

This article is based on a presentation given by Michael Doane, CadmiumCD Marketing Manager, and Rachel Vrankin, CadmiumCD Brand Manager, at CadCon 2017. Illustrations by Terrel Sleeter. I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. They want to improve app adoption,...

CadmiumCD

 •  February 28

This article was written by guest contributor, Suhayl Laher of Tiles Direct. More often than not, consumers buy into a brand through more than just a product. This makes ensuring you have strong, cohesive branding across all aspects of your business vital – particularly at events where you’re competing with other businesses all vying for...

CadmiumCD

 •  October 18, 2017

This article was written by CadmiumCD Contributor, Pamela Shigeoka. A Real-World Solution to a Real-World Problem The WVC Annual Conference is one of the largest events worldwide for veterinary professionals. Going into its 90th session in 2018, the WVC (formerly known as the Western Veterinary Conference) found themselves with a big time suck in...