Associations now

Associations now
Share

Associations now

 •  April 19

Want to make your association’s messaging to members more effective? Here are three tips to make it more personalized and relevant. “It’s not just what you say, but how you say it.” That’s something I hear myself saying a lot to my children. But, according to Futureproof: The 4 M’s That Redefine Your Association’s Future, a whitepaper from content...

Associations now

 •  April 17

You may hear a lot these days about how automation kills jobs. But automation isn’t all bad—the right tech tools can help make you more efficient so you can get away from busywork and focus on the bigger picture. Elon Musk is the kind of guy who probably has gotten further than most out of a desire for automation, and even he’s willing to admit...

Associations now

 •  April 16

New volunteers thrive when they’re given ad hoc opportunities instead of committee roles, according to one expert. This week marks National Volunteer Week, an annual opportunity for associations to celebrate the work that volunteers do. And it is indeed work: According to the 2017 ASAE Foundation study “Mutually Beneficial Volunteerism,” volunteers...

Associations now

 •  April 12

The American Distilling Institute’s “Judging of Craft Spirits” event not only pushes its industry toward excellence, but it also brings in a significant chunk of nondues revenue for the association. The American Distilling Institute (ADI) recently wrapped up its annual Judging of Craft Spirits event, where judges gather to sip, comment on, and rank...

Associations now

 •  April 6

For different reasons, Twitter and Facebook are taking steps to limit the amount and types of data that can be accessed or shared on their social networks. The moves, also affecting Instagram and an array of third-party apps, will pose new challenges for your social media team. The two most prominent social media platforms have put the clamps on...

Associations now

 •  April 4

At TRSA, it’s the CEO’s job to think critically about audiences the association wants to reach through a revamped content strategy. Here’s why he does it—and how he fits it into his workload. Last week’s Membership Blog post focused on member engagement and the “passivity problem,” but there might be another type of passivity hindering your...

Associations now

 •  April 4

ISACA’s GDPR assessment is one part of a broader strategy to get tech professionals of all types ready for new privacy regulations that start next month. With the May 25 deadline for the European Union’s new data-privacy regulations rapidly approaching, one association has launched a free tool to help organizations determine whether they’re...

Associations now

 •  April 3

Nonprofits say that email deliverability is a key thing for them, but a lot of that depends on your list. A few ways to keep your list in tip-top shape include making lists easy to unsubscribe from, doing the occasional purge of disengaged users, and—of course—keeping out the spam. All the negative chatter about social media at the moment might...

Associations now

 •  April 1

Associations have always used their awards programs to drive engagement, increase member loyalty, and generate nondues revenue. But as member demographics change, associations are discovering the need to adjust and evolve their awards programs as well. Often, awards programs are deeply ingrained in the tradition of an association—from the format of...

Associations now

 •  April 1

Schooling lawmakers in the importance of nondues revenue. How much does Capitol Hill know about how associations operate and how nondues revenue streams are reinvested in an organization’s vital mission? Associations’ operating practices aren’t necessarily common knowledge among policymakers. Educating them and their staff on this subject can pay...