Member Clicks

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Member Clicks

 •  April 23

Events are likely one of your association’s primary benefits. They’re key for engaging members and providing them with value (the value they’re going to assess when renewal season rolls around). That said, how are your events currently performing? What’s attendance like? What’s engagement like? What kind of feedback are you getting post-event?...

Member Clicks

 •  April 19

With so much already on your to-do list, it can be a little overwhelming to start brainstorming new ways to increase your donation total from the previous year. There are a lot of factors to take into consideration. How do you want to target your members AND their industry friends? What about targeting those folks outside of your industry? Or...

Member Clicks

 •  April 18

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25. Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to...

Member Clicks

 •  April 18

Getting your members opinions will always be paramount to executing a successful event. But that feedback shouldn’t come into play only after the event is over! The real secret to using member feedback to its fullest is to be constantly talking to them about what they want to see - before, during, and after the event. Here are a few ways to gather...

Member Clicks

 •  April 16

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t. Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be...

Member Clicks

 •  April 11

Associations are always in the market for volunteers. But as you probably know all too well, volunteers can be difficult to come by. If your volunteer program needs a little love (and really, just more bodies), take a step back and ask yourself these four questions: 1. Who makes up our primary volunteer base? When evaluating a program of any kind,...

Member Clicks

 •  April 10

This age of connectivity has certainly opened up a number of ways we can communicate with each other. Not only that, but it’s given us the opportunity to be more flexible in the way we conduct business. Have you ever considered regularly hosting virtual meetings with your members? It’s not as hard as it may seem! And making certain membership...

Member Clicks

 •  April 10

I know, it’s sounds crazy - but a part of Lowell Aplebaum’s contribution to our 2018 association industry predictions post has really had me thinking: What if member-based organizations stopped charging dues for the most basic level of membership? In his prediction, Lowell said: “Associations will begin to see the ‘member’ definition evolve as...

Member Clicks

 •  April 4

Being placed in your organization’s online directory is an important benefit to membership. It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a huge source of business referrals. Beyond including each member in your directory,...

Member Clicks

 •  April 3

When it comes to newsletters, sometimes the name is just as important as the content inside. You want it to be fun, catchy, memorable - something your members will want to open and read through. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming...