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 •  April 19

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic...

Kissmetrics

 •  April 18

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign....

Kissmetrics

 •  April 14

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to stay on your toes as you figure...

Kissmetrics

 •  April 9

As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look at it this way: If you were traveling from the...

Kissmetrics

 •  March 28

A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, A/B testing can make a major impact on your conversions. Only 28% of marketers...

Kissmetrics

 •  March 16

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic reach...

Kissmetrics

 •  March 15

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder...

Kissmetrics

 •  March 14

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link...

Kissmetrics

 •  March 14

Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to your competitors? Have you ever looked at the email marketing performance of businesses in other industries, sought out their top performers, and figured out what...

Kissmetrics

 •  March 14

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the...