Nonprofit Marketing Guide

Share

Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise Nonprofits are used to holding their narratives close to...

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the...

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined. After a quick review of its website, marketing materials, and social-media...

Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. ~Kristina Guest Post by Angela Crist Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”? Do you have a beautifully designed and written website filled with cell phone...

Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. ~Kristina Guest Post by Rachel Clemens of Mighty Citizen One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but...

Nonprofit Marketing Guide

 •  February 28

I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference, so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from nonprofit communications...

Nonprofit Marketing Guide

 •  February 27

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina Guest Post by Angela Crist As a nonprofit communications professional, you’ve got so many ideas. You love the mission you serve...

Nonprofit Marketing Guide

 •  February 22

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about...

Nonprofit Marketing Guide

 •  February 14

Every workplace has it. Every fandom has it. Every group of like-minded people has it. I am speaking of the dreaded JARGON, of course! Whether it’s very technical terms or phrases that permeate a specific genre, if you aren’t a part of that group, you have no idea what anyone is talking about. See if you know what I mean when I say: TV “Salt ’em...

Nonprofit Marketing Guide

 •  February 5

With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) approaching, many of you are scrambling to figure out how to continue to reach your supporters on the biggest social network of them all. When the news first hit, we suggested a few ideas that could help you keep your engagement up. One of those suggestions was “Start a...