Inc

Inc
Share

Inc

 •  January 23

If you want to get any meaningful value or traction from LinkedIn, it's critical you start with a profile that's already optimized. (In fact, I have an entire copy-and-paste LinkedIn profile template you can download right now to build out your page properly.) As you polish up your profile on LinkedIn, it's about being clear, concise, and having...

Inc

 •  January 23

If you toss and turn in bed each night, you're not alone. One-in-four of Americans struggles to get to sleep or stay asleep, according to pollsters, and the CDC claims an equally large percentage of us fail to get even six hours of sleep a night. No wonder we collectively spend something like $45 billion on sleep aids each year. If you're among the...

Inc

 •  January 23

Apple's HomePod becomes available for preorders on Friday. It will cost $349 and hit store shelves on February 9. HomePod is an Amazon Echo competitor that users talk to by saying, "Hey Siri!" It was supposed to be released in December but it was delayed. Apple's HomePod goes up for preorder on Friday. The $349 speaker will start shipping to...

Inc

 •  January 23

In 2010, Steve Jobs said something that did not age well. Asked about the smartphones with oversize screens that competitors like Samsung were beginning to offer, the Apple co-founder was dismissive, predicting, "No one's going to buy that." The ideal screen size for a smartphone was 3.5 inches, he said, which was the biggest a screen could be...

Inc

 •  January 21

I love books. One of my New Year's resolutions this year is to read 100 books. (I probably read around this every year but I've never tracked it...this year I will.) So naturally, one of the first things I wanted to do in the new year is assemble a reading list of sorts. I've read a few of these already in their advance copy form, but I'm looking...

Inc

 •  January 20

People don't choose to buy from your brand on a whim. There's always a reason behind their decisions, and uncovering that reason is key to gaining a brand following and growing your business. According to the American Marketing Association, the average consumer sees up to 10,000 brand messages a day. But out of those 10,000 opportunities, the...

Inc

 •  January 16

At our content marketing company Masthead Media, we're always on the lookout for the "next big things" in branded content. In 2017, it was all about VR, AR, episodic content, and brand studios--trends that will very much continue into the new year. I came back from this year's Content Marketing World with even more inspiration about what's...

Inc

 •  January 16

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.) But if you're new to content marketing, where should you start? The following is a...

Inc

 •  January 6

When was the last time you scrolled through Facebook--and paid close attention to what you were scrolling through? For most people, this practice is intended to numb the brain. We scroll when we're bored. When we need a break. When we want to feel like we're doing something, but don't want to do something that requires us to actually think. That...

Inc

 •  January 5

That time of year has arrived -- both to look back at the developments that have come before and to look ahead to the advancements that will arrive as the calendar year passes. Recently, Gartner released its predictions for tech trends in 2018 and several years beyond. From an increase in visual and voice search to a rise in bot development over...