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 •  April 13

There was a lot of talk in 2017 about a "post-globalized" world. A world where a steady rise in political protectionism and nationalism poses a threat to ongoing business growth and favors the "local" over the "global." It's caused concern among many businesses that are now more fearful than ever about how and where to make their next move. After...

Inc

 •  April 13

Mark Zuckerberg's marathon date with Congress is over. It might as well never have happened. For two days, Facebook's CEO stuck to his bland talking points, claimed a degree of ignorance about his company's operations that strains credulity, and made sure to preface every answer with "Senator" or "Congresswoman." And for two days, no one landed a...

Inc

 •  April 12

Quick quiz: What do Toys R Us, Radio Shack, and Claire's have in common? Aside from declaring Chapter 11 (Radio Shack did it twice), each retailer committed the cardinal sin of ceding the personal customer relationship to the cloud (Think: Amazon, eBay, etc.). They also completely neglected the immense sales potential within a five-mile radius of...

Inc

 •  March 26

In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot." These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing...

Inc

 •  March 26

In the past 24 hours, you've passively shed more data than you can possibly imagine. Tiny fragments of the physical and virtual you are strewn across all the places you've been: the unique keystroke patterns entered as you've typed on your computer; the subtle intonations in your recorded call to customer service; the biomatter you've left behind...

Inc

 •  March 20

Attention marketing has emerged as more important than a great product. There's so much noise out there, engagement and attention are the new metrics in which brands identify success or failure.The trend of micro-influencers has morphed into the new norm for our new marketing landscape. Social shopping and influencer marketing platform, Dealspotr...

Inc

 •  March 19

If you're going to learn how to do almost anything under the business umbrella, Disney is a great brand to learn from. That's why I was honored to be invited to the Disney Social Media Moms Celebration. It's an annual get together of influencers around the country who partake in a variety of Disney experiences and learn a little, too. Aboard the...

Inc

 •  March 16

If you're still playing catch up when it comes to geofencing, it's time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market Insights, the global geofencing market is expected to reach over $1.7 billion by 2024. Pretty big business, indeed. So, what's driving the growth in...

Inc

 •  March 6

There are millions of experts when it comes to teaching the art of sales and closing. Whether you read Og Mandino, Zig Ziglar, or listen to the newest podcasts from men like Grant Cardone, the material is out there to find how to sell. The problem, though, is that a lot of newly-minted entrepreneurs make a lot of mistakes when they go for the sale...

Inc

 •  March 6

Marketing is a game of mirrors. Unless you're familiar with the unspoken rules of the Internet, it can be very easy to mistake "industry experts" for people who know how to manipulate other people's lack of knowledge. In fact, it has gotten to the point where I really struggle calling myself a "marketer" because of what that word has now been...