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Memeburn

 •  March 20

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP address. Data analytics is the art of recognising the patterns in this...

Memeburn

 •  March 16

Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter and algorithms get tougher, content has had to adapt in order for pages and websites to continue ranking in the SERPs. Many websites that previously enjoyed top positions have found themselves pushed to the back,...

Memeburn

 •  February 19

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end...

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 •  February 14

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing marketing today? Albert Einstein famously remarked in conversation with Werner Heisenberg: “You know in the West, we’ve built a beautiful ship, and in it, it has all the comforts. But actually, the...

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 •  February 8

Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucial in a space that has become increasingly cold, competitive, and crowded. The average consumer will receive countless messages on any given day — emails, SMS messages, social media posts, blog...

Memeburn

 •  January 24

After years of seeing its novel ideas ripped from its app by Facebook, Snap still has the moxie to develop new features for Snapchat. And its latest one could be its best yet. Some Snapchat Stories can now be shared with other internet users, even if they don’t have a Snapchat account. This can be done using a share link generated in-app, and can...

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 •  January 18

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there,...

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 •  December 18, 2017

Facebook has admitted that social media can be bad, but only when you’re not doing it right. As part of the company’s “Hard Questions” blog series, director of research David Ginsberg and research scientist Moira Burke attempted to answer whether or not spending time on social media is bad for us. The duo examined a couple of academic studies that...

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 •  November 8, 2017

Christmas has come early for talkative tweeters. Starting this week, Twitter will roll out its 280 character tweet limit to all 330-million of its users. The trusty 140 character limit — which has been in effect since Twitter’s launch back in 2006 — will now become a thing of the past for users not tweeting in Japanese, Korean or Chinese. The...

Memeburn

 •  October 19, 2017

The tattered rags hanging off the broken frame. The nervous sidle into the corner of the eye. The virtual arms reaching out for a crumb of recognition. Keywords have fallen from SEO grace, misused and abused by those who wanted to shoot to the top of Google’s rankings at any cost. A cost too high for even the keyword to carry as bulging pages...