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 •  March 8

Running an effective association means that your members are actively being inspired to engage and advocate for the issues you care about, but unfortunately, many association leaders are unsure of how to accomplish this. Are you struggling to create marketing content that resonates and pushes your members to take important actions? With all of the...

eBallot

 •  December 17, 2017

“Santa”, Santa Claus and the pot-bellied logo are registered trademarks of santaclaus global enterprises incorporated ® © -- QuietRoom Santa Claus, the Brand “*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.” So begins the tongue-in-cheek brand guide to “Santa” by U.K....

eBallot

 •  December 17, 2017

“Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.” -- Drew Robb, Enterprise Apps Today The Robots Are Already Here When will the machines take over? If you have to ask you aren’t paying attention. Automation is already here. For the most part, it is seamless, nearly invisible, and...

eBallot

 •  November 16, 2017

Associations looking to retain and grow membership are preparing for 2018’s marketing trends. The most important takeaway from 2017 is the increasing costs of social advertising. Associations can no longer rely on free exposure to drive organic growth. The number of people who see an Association’s Facebook posts are at an all-time low. Facebook’s...

eBallot

 •  October 20, 2017

Unions have multiple responsibilities to their members. Among them is running one or more union council elections. These important elections decide matters that affect a large number of members and their daily lives. What Does a Union Council Do? The council is the governing board of a union. This board is comprised of elected officials. Large...