ESP Sponsorship

ESP Sponsorship
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ESP Sponsorship

 •  April 23

A little work on the front end will go a long way in the sponsorship sales process. Whether you’re pitching a seven-figure naming rights deal or a five-figure sponsorship, sponsorship sellers need to follow some basic rules to get a prospect’s attention. Below, sponsorship executives with American Family Insurance, Nestlé Waters and The Principal...

ESP Sponsorship

 •  April 23

Experiential marketing takes on greater importance as consumers place more focus on experiences over things. Three in four Millennials choose to spend money on experiences than buying something desirable. Eighty percent of Millennials participated in a live experience (concerts, festivals, performing arts, etc.) in the past year. Seventy percent of...

ESP Sponsorship

 •  March 19

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. In addition to heightening my anticipation for the truly insightful and beneficial presentations from these leading brands and rightsholders,...

ESP Sponsorship

 •  March 5

Properties need to go the extra mile to secure new partners and maintain long-term relationships. While every property defines “adding value” differently, every definition largely boils down to one common theme: going the extra mile to give sponsors—and potential partners—something extra. That can include everything from giving sponsors additional...

ESP Sponsorship

 •  February 27

The Federal Communications Commission’s December 2017 decision to overturn Obama-era rules governing access to the internet is expected to have little impact on the sponsorship industry—at least for now.The repeal of the rules allows internet service providers—primarily telecommunications and cable companies—to create “fast lanes” where users and...

ESP Sponsorship

 •  February 6

Retailers replaced pharmaceutical companies as the most active category sponsoring causes in 2017, according to ESP research. Retailers were 4.2 times more likely to sponsor causes than the average of all categories.Pharmaceutical companies (3.7), banks (3.1) and technology and professional services firms (2.8) round out the top five most active...

ESP Sponsorship

 •  January 17

By Tanya Gazdik Brands are likely to amp up their sponsorship spends this year in the U.S. after a tighter-than-expected market in 2017, according to ESP Properties. In its 33rd annual year-end industry review, the WPP-owned agency is forecasting a rebound this year in North America (which last year increased its spending by 3.6% or $23.1...

ESP Sponsorship

 •  January 16

Results of the ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. ESP’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and...

ESP Sponsorship

 •  January 10

What trends are sponsorship execs watching in 2018?ESP SR posed that question to sponsorship decision-makers at three companies in the beverage industry: AB InBev, The Coca-Cola Co. and Pernod Ricard.While their answers all varied, they did share one common theme: the ongoing fragmentation of sports media rights, growing consumer adoption of...

ESP Sponsorship

 •  January 8

On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, ESP’s 33rd annual year-end industry review and forecast projects a rebound this year alongside continued steady growth globally.A year ago, ESP projected worldwide growth of 4.5 percent and an increase in North America of 4.1 percent. However, that...