Boston Interactive

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Boston Interactive

 •  December 22, 2017

We’ve all heard it before - “content is king” in today’s marketing world. The steady influx of online content may have you writing in a frenzy just to keep up with competitors. You might feel like you’re in a race trying to provide better blog posts, infographics, eBooks and newsletters each day. But hold on…what’s happening? Your typing fingers...

Boston Interactive

 •  December 6, 2017

ac·ces·si·bil·i·ty [əkˌsesəˈbilədē] – the quality of being easy to obtain or use; easily understood or appreciated. When you hear “accessibility,” some words that might come to mind are disabilities, wheelchairs, wayfinding, sign language, and ramps. You may also start to think about the daily challenges people with disabilities face in navigating...

Boston Interactive

 •  November 28, 2017

There are thousands of pieces of content being posted every day, with an average of eight shares per post. But we always seem to dwell on that handful of posts that have run rampant across our channels with millions of likes, comments, and shares. Many companies aim to produce viral content, knowing that one viral post can make for exceptional...

Boston Interactive

 •  November 22, 2017

Today’s world operates on a screen. You order food through an app, talk to your grandmother on Skype and buy everything from software to clothing online. Don’t get us wrong – we’re all about screens. The sheer power of online marketing alone still makes us tingle all over; but there’s still something to be said for the human element of a...