Boston Interactive

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Boston Interactive

 •  April 13

49% of people reported that they relied on influencer recommendations last year. Adding influencer marketing to your overall marketing strategy can help to increase your brand awareness, grow your follower base, and drive major sales. But does it make sense for your brand? In this post, we’ll explore the pros and cons of initiating an influencer...

Boston Interactive

 •  April 6

Even the most seasoned marketers make mistakes sometimes. With endless digital marketing options swirling around in the minds of marketers, it’s no wonder that oversights happen. But despite the influx of online marketing tools and tactics, many marketers remain unsatisfied with their results. In fact, in a recent study by HubSpot only about 22% of...

Boston Interactive

 •  February 22

Ideally, you walk out of a business meeting with a clear understanding of responsibilities, set deadlines, and team members who are motivated for an upcoming project. While this is the goal, it isn’t always the outcome. Maybe your team members have poor time management, leadership is delegated to the wrong person, or everyone is uninspired by the...

Boston Interactive

 •  December 22, 2017

We’ve all heard it before - “content is king” in today’s marketing world. The steady influx of online content may have you writing in a frenzy just to keep up with competitors. You might feel like you’re in a race trying to provide better blog posts, infographics, eBooks and newsletters each day. But hold on…what’s happening? Your typing fingers...

Boston Interactive

 •  December 6, 2017

ac·ces·si·bil·i·ty [əkˌsesəˈbilədē] – the quality of being easy to obtain or use; easily understood or appreciated. When you hear “accessibility,” some words that might come to mind are disabilities, wheelchairs, wayfinding, sign language, and ramps. You may also start to think about the daily challenges people with disabilities face in navigating...

Boston Interactive

 •  November 28, 2017

There are thousands of pieces of content being posted every day, with an average of eight shares per post. But we always seem to dwell on that handful of posts that have run rampant across our channels with millions of likes, comments, and shares. Many companies aim to produce viral content, knowing that one viral post can make for exceptional...

Boston Interactive

 •  November 22, 2017

Today’s world operates on a screen. You order food through an app, talk to your grandmother on Skype and buy everything from software to clothing online. Don’t get us wrong – we’re all about screens. The sheer power of online marketing alone still makes us tingle all over; but there’s still something to be said for the human element of a...