entrepreneur India

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entrepreneur India

 •  April 24

By The Hartford Despite what all the pundits have been saying, email is alive and well. My employees use it as our primary communications tool – both internally and externally. But email has changed over the years and we must change with it. People are tired of getting a plethora of messages and are quick to delete. This means that emails today...

entrepreneur India

 •  April 20

Companies don't just vacuum up data on competitors' prices; some gain advantage by distorting the picture competitors see. Image credit: Tang Yau Hoong | Getty Images Opinions expressed by Entrepreneur contributors are their own. In January 2017, news broke that Amazon had successfully managed to block bots from Walmart, which would scrape Amazon’s...

entrepreneur India

 •  April 19

Social media platforms, and the way we use them, aren't designed for showing our authentic selves. Image credit: Eternity in an Instant | Getty Images Opinions expressed by Entrepreneur contributors are their own. Social media -- the first mass medium to allow people to publicly share their thoughts, feelings and lives with others -- has become...

entrepreneur India

 •  April 18

Image credit: cnythzl | Getty Images Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound As an email marketer, you need to comply with laws that were put in place to protect...

entrepreneur India

 •  April 15

First, you must help your reps straddle the line between hunting and harassing. Image credit: Caiaimage | Tom Merton | Getty Images Opinions expressed by Entrepreneur contributors are their own. A new quarter lets you do more than just turn a calendar page -- it’s an opportunity to overhaul a stale sales cycle and ensure that all of your team...

entrepreneur India

 •  April 14

Solve their problem instead of simply selling them something. Image credit: Reza Estakhrian | Getty Images Opinions expressed by Entrepreneur contributors are their own. The most successful salespeople in the world don’t come across as salespeople at all. Instead, they carry themselves as experts in their industry who can solve key challenges for...

entrepreneur India

 •  April 13

Image credit: ponsulak | Getty Images Opinions expressed by Entrepreneur contributors are their own. I'm sorry to tell you this, but most people do not trust you. It has nothing to do with you as a person, or your business, values or past. The fact is, we live in a world where we wake up every single day, bombarded with messages, ideas,...

entrepreneur India

 •  April 12

Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?" According to WordStream, PPC stands for pay-per-click, "a model of internet marketing in which advertisers pay a...

entrepreneur India

 •  April 11

Image credit: tolgart | Getty Images Opinions expressed by Entrepreneur contributors are their own. Traffic is the lifeblood of any online business. And success is difficult to achieve without it. No matter how much time, effort and money you've put into building your website, if you're not getting traffic, the value of your site drops because of...

entrepreneur India

 •  April 11

The Interactive Advertising Bureau (IAB) recently released a research report that has a lot of traditional marketers feeling anxious. So much so that after speaking with IAB's president and CEO about the report, Business Insider's Mike Shields wrote "Traditional marketers are screwed." A harsh summation attributed to the fact that non-traditional...