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Adweek

 •  April 23

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up with and...

Adweek

 •  April 23

Direct mail is far from dead—at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn’t mean the branded mail that clutters mailboxes are as...

Adweek

 •  April 20

Much has been made of the fact that television ratings for this year’s Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major networks, keeping viewers glued to the action and to the commercials that accompany them, yet...

Adweek

 •  April 19

When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, director of implementation research and marketplace...

Adweek

 •  April 19

Artificial-intelligence-powered automation of human jobs has been a hot topic over the past decade. But while factory workers and other manual roles may have grimly accepted their position in the firing line, most skilled white-collar workers with creative roles have been assured that time is on their side. However, ex Google president Kai-Fu Lee’s...

Adweek

 •  April 19

It’s 1991. You switch on your (non-LED) television to hear Maybelline New York’s famous jingle, “Maybe She’s Born With It, Maybe It’s Maybelline,” and see supermodel Christy Turlington’s dazzling smile, dressed in its latest lipstick. This iconic campaign caused sales to surge, lasted 24 years and was certainly an upgrade from its previous slogan,...

Adweek

 •  April 19

Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked so far. And, what are the challenges ahead? Here, as part of our Adweek Executive Lab Series, we...

Adweek

 •  April 16

Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming decidedly more literal. By 2019, the voice recognition market will be worth $601 million. And by the...

Adweek

 •  April 14

Due to redundancy, customers have grown tired of overly branded content, so it is quite easy for them to tune it out. What they cannot help but respond to, however, is authentic content generated by fellow customers. The average person wants to feel a real human connection to your brand before agreeing to buy from you. Consumers browse through...

Adweek

 •  April 13

You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director focused on identity design who also is managing partner for design site Grafigata! and a graphic design professor at Libera Accademia d’arte Novalia. In...