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 •  January 24

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little #pancakeporn as you count down to...

Adweek

 •  January 24

Clorox CMO Eric Reynolds “First name Stephen, last name Curry/He came into my life and now everything is less blurry.” Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become a...

Adweek

 •  January 24

“Can do” spirit can only take you so far. Especially if you’re falling asleep behind the wheel—which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving … just don’t do it! That’s the...

Adweek

 •  January 23

WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a statement it...

Adweek

 •  January 22

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they’re buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content. It’s...

Adweek

 •  January 19

Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on Android phones in...

Adweek

 •  January 18

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of influencers drive the most brand engagement to optimal ways of enticing...

Adweek

 •  January 17

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scientific issues on the show, particularly as it pertains to tech. In one of the first episodes, the...

Adweek

 •  January 16

It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you’ll want to pay just as much attention to getting those attendees to share that they are at your event with their social network of potential future attendees. It’s at these live events that attendees can really experience...

Adweek

 •  January 14

Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” Play Current Time 0:00 / Duration Time 0:00 Remaining Time -0:00 Stream TypeLIVE Loaded: 0% Progress:...